Florian started making films at a young age when he founded the first German high-school TV station in the age of U-matics. After being briefly distracted by studying classical music, Florian soon returned to moving images as a casting director for fashion shows, followed by a career as a host for a weekly children’s tv show on German television.
Soon after the show wrapped Florian turned to producing tv commercials working as a Producer and soon enough became an Executive Producer until in 2004 he opened his own production shop called Bakery Films in Hamburg and Post Co. Slaughterhouse in Berlin. As that didn’t seem to be enough to take on Florian became president of the German Producers Association (the AICP of Germany), started teaching at the Miami Ad School and the prestigious German Film Academy Ludwigsburg and became a popular guest speaker at international ad festivals.
In 2010 Florian moved into to the next phase of his career directing tv commercials, with a focus on automotive, comedy and storytelling. He went on to direct high-profile commercials for clients such as BMW, Mercedes, Opel, Sony Ericson etc. and has won awards at the Art Directors Club, Epica and Eurobest.
Slim Pictures is a boutique commercial production company. We keep things lithe.
We combine our directors’ strengths with resourcefulness to produce compelling stories for our clients.
We create content that opens up our world and inspires audiences everywhere.
We ride our bikes to Abbot Kinney Blvd in Venice to get ice cream.
Owner/EP Tom Weissferdt established Slim in 2010 and continues to collaborate
with ingenious talent from across the globe.