Ludovic Schorno is originally from Switzerland. After substantial academic studies in his native country, his life took an overdue yet unexpected creative turn during a visit to Los Angeles, a city he has been in love with ever since.
A graduate of Art Center College of Design with ten years of professional experience, Ludovic has collaborated with the best post production and design companies in Los Angeles and New York City and worked full-time for several years with both Imaginary Forces and Brand New School. It is at the latter that he started his directorial career collaborating with Jeff Cronenweth on an American Express campaign for Crispin Porter and Bogusky. During his stay at Brand New School he also directed spots for Microsoft, HP, Coca-Cola, Zappos, Cellular South and worked with clients such as Lexus, Toyota, Nissan, Sprite, Target, and Apple. Over the years he also developed and designed network identities for Comedy Central, the International Music Feed, Fuel TV and more recently Japan’s newest network D-Life.
After leaving Brand New School in 2010 he collaborated with Apple’s exclusive advertising agency Media Arts Lab on television spots for the firm’s latest iPod Nano. It is this collaboration that led to a six month spree at Apple’s headquarters in Cupertino where he worked as an associate creative director/director in the company’s secretive marcom film and video department. During this stay he led and shot a variety of projects for the OSX Lion and iPhone 4s product launches and keynotes.
Other notable collaborators within the past decade include pop artist Madonna for whom he art directed all screen content for her Re- invention world tour and fine artist Barbara Kruger whom he helped create a video installation at Bernard Arnault’s Espace Culturel Louis Vuitton.
A keen sense of branding and narratives along with an understanding of both live action and post production processes, make Ludovic a versatile individual whose work spans a variety of mediums ranging from television commercials to fine art installations to stadium-sized experiences. Outside his professional practice, he has been a visiting professor at the California Institute of the Arts and Art Center College of Design.
He is trilingual (French, Italian and English), has near fluency in German and currently lives in Echo Park with his partner and two giant tabbies.