Karen Cunningham originally trained as an actress in London, with the goal of pursuing a career in the theatre. She got her first job in advertising when she worked as a temp. After spending time on commercial sets while working at an ad agency, she decided to move into production.
While working as a line producer, she also scouted directorial talent and helped to launch the careers of some of London’s top directors. This led to her decision to open her own production company, Pink Films, which featured an impressive directorial roster at the time.
In 2007 she made the brave decision to follow her passion and put her knowledge and experience into her own directing career. When her first commercial aired, (“Wonderful World”, which she both wrote and directed for The Half Moon Theatre Company in London), she was profiled in Shots Magazine and featured on the front cover.
In her first eighteen months behind the camera, she collected several industry awards including: Silver at the British Craft Awards, Best New Director at Kinsale and Best New Director at YDA/Shots in Cannes for a promotional spot titled “Bedroom”.
Upon signing with Slim Pictures in the US in 2010, she went on to direct campaigns for many well-known brands. She has been working consistently on commercial productions around the world since then.
Her background as an actress has given her a deep and solid understanding of casting and performance. This, along with her invaluable experience as a producer, informs every commercial she directs, and she has been honored with multiple awards and accolades throughout her career. In particular, the acclaimed Barbie spot “Imagine The Possibilities” won a Cannes Silver Cyber Lion, a Clio, an AICP Award, a London International Award, and it was also shortlisted at the British Craft Awards in 2016.
Slim Pictures is a boutique commercial production company. We keep things lithe.
We combine our directors’ strengths with resourcefulness to produce compelling stories for our clients.
We create content that opens up our world and inspires audiences everywhere.
We ride our bikes to Abbot Kinney Blvd in Venice to get ice cream.
Owner/EP Tom Weissferdt established Slim in 2010 and continues to collaborate
with ingenious talent from across the globe.