torque ai

torque is the creative collaboration between Pet of directing duo Pet & Flo and German studio Effekt-Etage, specializing in high-end automotive storytelling through CGAI production.

Their fully digital CGAI workflow blends CG and AI into one creative force, enabling greater creative freedom, faster production cycles, and lower costs.

With more than two decades of digital-first directing experience, they have created films and still imagery for Audi, BMW, Genesis, Hyundai, Kia, Mercedes-Benz, MINI, Volkswagen, and Rolls-Royce.

Their experience spans global marketing campaigns as well as direct collaboration with OEM design departments. This dual perspective provides a deep structural understanding of automotive form, proportion and surface language as well as brand DNA, technology and digital ecosystems. Their work is defined by a precise visual aesthetic and an instinctive sensitivity to how cars are conceived, engineered, and emotionally experienced.

Blending cinematic craft with advanced digital workflows, they are known for quick turnaround times, high flexibility, and budget-conscious execution—without compromising premium quality.

TORQUE operates at the intersection of design, technology, and storytelling, translating automotive vision into powerful moving imagery.

recognition //

awards: Cyber Lion (Cannes Lions), New York Festivals, Davey Awards, Webby Award, German Design Award, Golden Award of Montreux