vain ai

AI Director & Artist Georg Blume is a half-Austrian, half-Spanish director, writer, and restless visual storyteller.

With more than 15 years in commercial, short and documentary filmmaking, he has developed a distinctive cinematic language — balancing emotional depth, visual precision, and conceptual clarity.

In 2023, Georg shifted his focus entirely toward AI-driven visual production. One year later, he founded VAIN, a creative one person company dedicated to merging classical direction with new-generation technology.
Today, he directs AI-based campaigns for major international agencies including McCann, WPP with clients like Whirlpool, Beko, Coca-Cola, Eyewa, and Porsche, working across Central and Eastern Europe and the Emirates.

In close partnership with cinematographer Radu Fulga, founder of HYBRID Studio, Georg co-founded VHX (Vain meets Hybrid) — a joint venture for complex, high-end productions where cinematic craft meets advanced AI pipelines.
Georg’s approach to filmmaking is rooted in storytelling and character.

He strives for cinematic and scenographic depth in every project — where visual composition, character continuity, and emotional truth form a coherent whole. His films are built on human essence over mere spectacle. For him, AI is not a shortcut or a gimmick, but a new instrument in the timeless craft of directing.

“I think of my films through the possibilities of AI,” he says,
“but I always measure them by whether they could still move you without it.”